![]() Harvard Business Review named the BCG Matrix one of the frameworks that changed the world!Īlmost 50 years after the creation of the BCG Matrix, the original hypothesis is very much alive and accepted in corporate business and market analyses circles. The Matrix has proven to be effective in helping executive teams assess and make decisions in allocating resources, supporting a company’s product and service portfolio. The Matrix provides a structured and user-friendly platform for analyzing a company’s multiple business units or as the parent company, holding numerous businesses, to categorize and evaluate growth and market share. The Growth-Share Matrix s a strategic business analysis tool, created by Boston Consulting Group in 1970, and popularly k nown as BCG Matrix.
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